Writing
Essays and case studies.
Field notes from the layer underneath the screens — embedded finance, autonomous PM operations, and the contracts that compound. Case studies from Stripe, Masterschool, and eOS.
Essays
Autonomous, not co-pilot
May 2026 · 5 minWhy most AI-in-product is shipping the wrong shape. The case for autonomous systems with real audit logs over polite co-pilots that ask permission for every step.
The product is the contract underneath
Apr 2026 · 5 minScreens are cheap. The contract — the spec, the state machine, the agreement — is what compounds. The PM work that pays you back in three years.
Decisions, not discussions
Apr 2026 · 4 minA regulator emails about a transaction from eight months ago. In one company that's two weeks of forensic work. In another it's 90 seconds. What separates the two is one habit.
Vendor PM vs Fintech PM
Mar 2026 · 4 minSame industry, different muscle. Selling to banks is a different game from selling to consumers — and it changes everything about the job.
Three jurisdictions, three philosophies of regulated rails
Mar 2026 · 4 minThree regulators, same goal, three architectures. What each one is right about, wrong about, and what cross-jurisdictional PM work actually looks like.
Draw the actual system
Mar 2026 · 4 minTwo engineers argued about a roadmap for forty minutes. I went to the whiteboard and drew the eight boxes that mattered. The argument ended in five.
Case studies
PM OS — An autonomous PM engine I built for myself
2026 — NowA four-layer architecture, graduated autonomy, and 20 scheduled tasks — a personal operating system for the AI-era PM job.
eOS — Building a banking platform from Israel
2024 — NowA high-level case study on the tension between local-market specifics and platform universality. Detail bounded by what eOS has chosen to publish.
Masterschool — Founding PM
2021 — 2024Positioning, the white-label site, the Chrome extension, gamification, communities, retention — the founding-PM arc, end to end.
Stripe — Payment Links
2019 — 2021The four architectural calls — idempotency, load shedding, smart retries, hosted checkout — that made a single URL replace a payments integration.